With many sectors experiencing belt-tightening as buyers look to wait out the current economic downturn, best-in-class companies are still focusing on moving prospects through the sales funnel as quickly and efficiently as possible.

This hour-long web seminar will provide real-world examples of how leading organizations are employing multi-touch, multi-channel marketing campaigns as well as Sales 2.0 technologies to identify and qualify the prospects with the strongest interest.

Date:
On-Demand

Duration: 
60 minutes 

Speakers:

Dan McDade, President, PointClear  

PointClear helps B2B clients fill their forecasts with highly qualified sales opportunities and closes the gap between marketing and sales by managing responses, nurturing leads and developing prospects via multi-touch, multi-channel campaigns. 

David Thompson, Co-Founder & CEO of Genius.com Inc.

As former CMO of WebEx, Thompson had helped the web conferencing company acquire more than 12,000 customers and generated more than $250 million in revenue. His new company, Genius.com is an on-demand provider of real-time 1-to-1 marketing solutions for sales and marketing professionals, and was recently presented with a Start-Up Company of the Year award.